About
From optimising pages to measuring the business
I started in technical SEO thinking my job was to make Google understand my pages. I ended up writing Python pipelines to pull data from the Search Console API, modelling experiments and publishing dashboards. That shift, from optimising pages to designing the infrastructure that measures them, is what took me to the master's in Big Data & Cloud. Before data there were eight years of marketing, market research and auditing, and that is where the business judgement I bring to every model comes from.
Experience
Data roles
- Mar 2025 – Sep 2025
Data, marketing and operations consultant · Freelance
- Advised small businesses on data analytics and digital strategy.
- Designed internal processes and tracked results with dashboards.
AnalíticaProcesosDashboards - Apr 2023 – Oct 2024
Data Analyst · SEO & CRO · GrowBarato
- E-commerce data analysis with Python and the Google Search Console API.
- Designed A/B tests and improvements that grew organic traffic by 14.3%.
- Automated reporting and built KPI dashboards for management.
PythonSearch Console APIA/B testingKPIs - Jun 2022 – Dec 2022
Data Analyst · SEO/SEM · RANKTOP
- Performance reporting with Google Analytics, Search Console and SEMrush for five accounts.
- On-page optimisation and ranking metrics analysis.
Google AnalyticsSEMrushReporting - Feb 2022 – Jul 2022
Consumer research · Neuromarketing · Neurocatching
- Biometric analysis with eye-tracking and facial coding, translated into SEO and UX decisions.
Eye-trackingUX research
Before data 2014 – 2022
Eight years in marketing, market research and administration across manufacturing, hospitality, consumer goods and financial services. That is where the business judgement I bring to data comes from.
- Altaplast C.A. · Marketing coordinator; administrative and accounting assistant
- Porvenir · Market research specialist
- British American Tobacco · Marketing
- Hoteles Cumberland · Junior internal auditor
Stack
What I use every week
SQL and modelling
Pipelines and cloud
Visualisation
Tooling
Education
Business first, data second
- 2025 – 2026Master's in Big Data & CloudEDEM Escuela de Empresarios
GCP, AWS, Azure, dbt, Kafka, PySpark, Terraform. Thesis with Quantia.
- 2026Data Science & Machine Learning bootcamp4Geeks Academy
- 2020 – 2021Master's in NeuromarketingUNIR
- 2015 – 2019BSc in Business AdministrationUniversidad Nueva Esparta
In progress:Google Cloud Associate Cloud Engineer (in preparation)
Contact
Let's talk
I'm looking for an Analytics Engineer or Data Analyst role in Valencia or remote. Drop me a line and I'll reply the same day.